More businesses than ever are looking to hire enthusiastic, qualified social media marketers with annual incomes up to six figures! With a degree in social media marketing, you can enter a wide range of professions, each requiring a certain set of skills. There are certain measures you can take to build out your new job path if you’re serious about social media but unsure how to make it anything more than a pastime.
Everything you want to launch a successful career in digital marketing is provided below!
Content Director
Any digital marketing team’s main function is content management. This goes beyond regularly posting on social media and producing content. Information managers need to know how to organize, upload, and manage content while also producing SEO-friendly content. They should also understand how to create different types of content to appeal to the target audience. A content manager will frequently oversee a group of writers who produce interesting videos, make editorial schedules, examine data, and plan.
Developers of Virtual Reality
Although working in virtual reality requires extensive technical skills, there is plenty of potential for creative types. Therefore, if your background in technology and creativity is strong enough, you can try your hand at making special effects, graphics, and other virtual reality-related things.
SEO Professionals
A strong digital marketing plan must include search engine optimization. Therefore, a specialist in search engine optimizations can be attained by anyone who can show competency in technical knowledge and digital marketing ability.
Manager of Digital Projects
As project managers for digital marketing, mid-level marketers can specialize. Most business-client connections are managed by these individuals, who also oversee creative projects and make sure the required resources are available for the creative team to do their work. Digital project managers frequently wear a variety of hats, including managing numerous digital procedures.
Designing for the User Experience
Being a skilled digital marketer also makes it possible to work as a user experience designer. This position entails managing the development of a business’s outstanding client experience, particularly for digital services and online goods. A good user experience for online users requires encouraging them to use an app or return frequently.
Marketing Specialist for Email
One of the specialized roles in content development is email marketing. Email marketing managers should be proficient in digital marketing, copywriting, and editing. These professionals manage launches, PR initiatives, and marketing efforts.
Where to Find Digital Marketing Training
Degrees in digital marketing are offered by numerous universities. You can enroll in programs leading to a bachelor’s, master’s, or non-degree certificate in digital marketing[ii]. Several colleges with renowned programs include:
The University of Alabama at Birmingham offers online courses in digital marketing that cover web analytics, social media, and virtual communities in business.
Interested digital marketers can study social media and content marketing at Arizona State University, as well as digital marketing in practice.
Global viral marketing, digital marketing, marketing and eCommerce, and assessing and optimizing digital media are among the digital marketing courses offered at Azusa Pacific University.
You can enroll in a marketing analytics and insights, social media marketing, or internet marketing course at California State University.
Sacred Heart University, Santa Clara University, University of Connecticut, Georgetown University, and other colleges and universities also offer courses in digital marketing.
Salary Expectations for Digital Marketers
You can make the following money by working in the field of digital marketing[iii]:
The annual salary for content managers and strategists might exceed 80,000 USD.
Developers and experts in virtual reality can make a minimum of 65,000 USD. However, they have a lot of employment options, and based on the industry, they can earn between 80,000 and 100,000 USD.
SEO experts can make at least 62,000 USD each year. However, those with expertise can earn more than $100,000 USD.
Directors and managers of digital projects can make around 100,000 USD.
Depending on their level of experience, user experience designers can earn at least 50,000 USD.
Depending on their experience, email marketing professionals and managers can earn up to 50,000 USD.
The Conclusion
The value of digital marketing expertise is rising in the contemporary marketing environment[iv]. Take advantage of the numerous opportunities to learn and develop your digital marketing talents if you believe this is the job for you. For people who prefer to study part-time, the majority of universities fortunately offer online learning possibilities.
You can also work alone from home to hone your abilities in digital marketing. For instance, you can study SEO, WordPress, marketing automation, and content generation from the comfort of your home.
